The Business of Art: Build An Engaged Fan-Base Without Living Online
Tuesday May 8, 1:30-3:30 pm at Sherbino Theater
Artists, writers, musicians and creative business people are increasingly responsible for connecting directly with their audience. With this responsibility comes the potential for increased income, community, and impact. Learn to identify, speak to and connect powerfully with fans without spending your whole life online.
True fans and perfect clients are the key to a satisfying, financially sustainable, and inspired creative careers and businesses! So, if you fear self-promotion, hate social media, worry you are alienating your friends in search of your fans, or wonder where more of those true fans and perfect clients who are happy to pay well for your work are hiding, come to this workshop. You will discover who they are, where to find more and how to talk to them (in person and online) so they immediately understand the value of your work, happily pay well for it, and you can get on with creating and serving!
Patricia Morrison is the founder of Inner Fire, Outer Light, which helps overwhelmed and under-valued creatives to make a living, make a life and make a difference. Artists, writers, musicians and creative professionals who are tired of leaving their destiny under the control of others, trading their life goals for their creative ones, and looking successful from the outside, but not feeling that way inside.
Working with Patricia, they take back their sovereignty, transform their scattered and unfulfilling work lives, finish projects, and create integrated lives in which their gifts are rewarded with sustainable income, their visions are valued, and they never have to choose between personal and creative goals again, while becoming the forces of good in the world they seek to be. Patricia is trained in visual art, writing, music, education and business coaching and toured nationally as a contemporary folk singer/songwriter.